QUILTS & FABRIC: PAST & PRESENT


Sunday, January 14, 2024

Quilt Contests: 1939-1940 New York World's Fair

 

In 1939 and 1940 New York held a World's Fair while Europe began six years of World War II.


The Fair sponsored a 1940 quilt contest "Through the Needle's Eye". The New York Public Library has publicity photos with captions---the above picturing the seven judges who awarded first to Bertha Stenge of Chicago for her Hosannah Palm Leaf quilt.

Bertha won $600.
See more about Bertha here:

Merikay Waldvogel and I have done much research on a similar contest at the 1933 Chicago World's Fair and found out quite a bit, as Sears, Roebuck & Company and the Fair who co-sponsored the contest had an energetic publicity department announcing the contest and crediting runners-up and prizewinners in the newspapers of the time.

Our Out-of-Print book

Similar contests---but certainly not the same. The 1933 event attracted over 20,000 entries, of which we have documented hundreds. The 1939-1940 contests held in a different era attracted hundreds of entries to the two different competitions. Bertha Stenge won the official fair contest in 1940 but Good Housekeeping magazine and Macy's Department Store had sponsored a 1939 contest based on the fair's official theme: The World of Tomorrow---more about that contest in the next post.


The Fair's Director of Publicity Hamilton M. Wright Jr., seems to have neglected the female audience who might have been interested in a national needlework contest.

Souvenir Photo

 Newspaper references to any quilt other than Bertha Stenge's haven't showed up yet.

We can guess that this eye-catching composition had
something to do with the Fair. The official symbol was 
a circle and triangle, the "Trylon & Perisphere," 
which is a clue to recognizing the meaning.




Less skillful but better labeled.

The New York project recorded this quilt attributed to Mrs. Baggs of Queens County, dated 1939. The current owner was unaware of the meaning in the center square.




Another possible entry, photo from the New York Public Library. The caption
reads "Embroidery."

Next post: Quilts from the earlier contest: Better Living In The World of Tomorrow sponsored by Good Housekeeping and Macy's.

2 comments:

  1. $600 in 1940 would be over $13000 in today's dollars. Evidently quilt prizes have not kept up with inflation.

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  2. I have a needlebook from the 1933 Chicago World's Fair. Pretty sure it was my grandmother's. And your book on that fascinates me for some reason!

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