Samples of Alice's Scrapbook fabric
A couple of months ago Carrie Nelson at Moda blogged about some fabric industry jargon I was not familiar with. The sales reps' samples like those above are called cap-sets.
I've got a set of Alice's Scrapbag---Four cap-sets showing the four colorways of all the prints. The Give Away is over but you may want to read about cap sets.
Spring 2015 Market cap-sets from Moda
More about Cap-sets
This is the format shop buyers see when they are deciding on fabric purchases. Each sales rep gets a set from each new collection to take on their rounds.
I looked online in old texts for a definition of cap-set and didn't find much until recently, so it must be a fairly new term for an old format.
A cap set of upholstery samples from the 1960s.
I'd have called it a sample book.
Each piece is the same size and the cardboard seems to hold
a whole season's collections.
The swatches, sorted by color, are held together with cardboard folded over the top. Carrie says a cap-set is also called a header.
The Moda Warehouse right before Quilt Market
Then they are rolled up and each sales rep gets one.
Here's Carrie's informative blog post: