Ian Mitchell has studied patterns in the history English retailing, particularly in Chester in Cheshire in northwest England in his book Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption
Here's a look at where one might buy a quilt in the 18th century or earlier.
"House furnishing...combined craft and retail skills. The traditional occupations were those of upholsterer and cabinet maker. They were not all that numerous: the 1747 Chester poll book lists 9 upholsterers...compared with 153 cordwainers[shoemakers], 56 tailors and 36 bakers." Ian Mitchell
From at least the late 16th century upholsterers had supplied and fitted all the textile furnishings in the home...
"John Brook’s shop goods…similarly comprised fabric, quilts and carpets."
We wish we knew more about these 18th-century and early 19th-century quilts sold in shops.
The Victoria & Albert Museum has a trade card depicting the period upholstery business. The engraving may have been printed as a generic card where one could add one's business and location byhand as Christopher Gibson has done. He had a shop from 1730 to 1745.
designed and printed specifically for Gibson the scenario can be interpreted as a conventional view of a shop.
lists over twenty tapissiers [workshops], where such pieces would have been made."
This whitework quilt is one of ten with distinctive quilted motifs, a hallmark of a particular tapissier: "High, rounded motifs. Each one shows different compositions of fruits and flowers, twining vines, ribbons, and pearls, and several include bird motifs. Not one is alike and not one is the same size, evidence each one was made to order."